Hello my angels,
I hope you are all doing well.
Today I will be reviewing the popular EX1 Cosmetics Invisiwear Liquid Foundation. It has been at least 2 weeks since I received the product and have been using it every day since hence deciding to do a review on it. Firstly, lets get down to a bit of background and all that good stuff.
The EX1 Cosmetics range was developed by biochemist Farah Naz. She recognised a gap in the market for the lack of shades for the Asian and Olive skin tones and thus after much frustration decided to embark on 2 years worth of research to design a foundation that matched her skin tone perfectly,
So what is it? Well on their official site, the foundation is described as "A lightweight and luminous liquid base, formulated with light diffusers which unify skin tone and cover imperfections effortlessly. Specially designed ‘true colour’ pigments work perfectly with your skins’ natural tones in an ultra-blendable formula.
The result? The perfect Invisiwear effect.
- Clinically and Dermatologically tested
- 100% Oil and Fragrance free
- Non Comedogenic
After seeing the product pop up quite a bit with other beauty bloggers, makeup artists and makeup fanatics alike I decided to purchase my very own bottle. After a lot of to-ing and fro-ing, based on the information and shade selection chart available on all the sites where the product can be purchased from, the shade for my skin and the shade I decided to purchase was F300 seeing as I am between NC-35-NC40 in Mac.
Lets move on to the packaging- The foundation comes in a clear plastic pump bottle with a copper coloured lid, its simple yet elegant and does not look cheap. It is lightweight and travel friendly which is always a winner for me, you can take it travelling without having to worry about any spillages or breakages. Again the pump feature is highly appealing too, you can dispense the amount you like and with the bottle being transparent, you can see how much of the product you have remaining. I have come across a few reviews stating that the pump has a mind of its own and sometimes the product can squirt everywhere, but thankfully, I have not experienced this yet.
Product- The 30ml foundation in itself is quite lightweight in texture and I really like that about it. It does not feel heavy on the skin and is perfect for daily use. I used this both without primer and with and it worked just as well either way. I feel you only need a little and a little does go a long way. Upon application, after blotting lightly with my real techniques buffer brush it instantly became invisible as per its name. The coverage is light to medium and can be built up as per your preference, I personally feel I need two layers enough for a 8 hour day at work and it really does blend in well with a semi matte finish with a hint of dewiness.
The foundation is available in five shades ranging from F100- F500 with the F100 being the palest. Yes the colour range is not large and I do not think it would not suit very pale or very deep skin tones. Also, the colours are mainly based with a yellow undertone so if you have pale and pink undertones in your complexion this may not be the one for you.
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| Source: EX1 Cosmetics |
Results? Once set with powder this foundation lasts pretty much till late in the evening, I rarely need to touch it up throughout the day and it does not cling onto dry patches or cake either which I was really amazed about. It feels very light on the skin and does not dry out my skin like the Mac Select Liquid foundation did. If I am honest whilst I really like the foundation, I do find that the F300 is a tad dark for me which I am really gutted about. Also, do not fully go by the shade selection chart on their site as I do not find it is very accurate. F200 would have definitely suited my skin tone better as I would like just a little lighter shade but will definitely be using The Body Shops Shade Adjusting Drops to lighten it a little. The shade F300 would work better for me alone in the summer days where my skin would tan a little.
Price? The foundation retails for around £12.50 which is quite reasonable compared to some of the higher end stuff out there and do not worry about getting your hands on this, it is widely available pretty much on most sites and even in Topshop stores in London. I purchased mine from Beauty Expert with a 20% coupon code so got the foundation for a bargain tenner including free delivery!
Conclusion- All in all this is a great foundation whether you are a newbie, make-up junkie or makeup artist, the shade range would definitely cater for the Asian/olive skin tones. It is reasonably priced, available almost everywhere and it feels great on the skin without feeling cakey or drying it out. I will definitely be restocking this and adding a few to my makeup kits for clients. I will however definitely purchase the shade F200 in the hope that it would be a better suited shade for my skin tone.
Have you given the EX1 Invisiwear Liquid Foundation a go yet?
Love and Lipstick
xxx
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